Sunday, March 5, 2017

Two years of Unity Assets Sales, an statistic light insight (part two)

Asset launch and number of asset on sell has an important impact on the average sales of all products, because visibility.

In this example, when we where beginning, we can see that number of assets increase, not exponentially but close, the average view of all products;

Asset launch and average views from 2014 to 2017

As we can see, the number and variety of assets ensures a higher average number of views, but not necessarily exponential. Normally a launch cause a peak of views because temporary the asset is in the list of "new", a peak that endures from two to four days.

Some assets had worst peaks because the hour of final launch, but this is a factor that usually is not controlablle by the seller.

View time:

This numbers are understable only because we right now only sell 3d models:

The average view time of the assets from 2014 o 2017 is 39 seconds.

 It's a futile statistic, the important is; Most of sessions are ten seconds (a rapid view of images and first lines of description of the assets). This is obvious not a sale. 

The second statistic is an average view of from 1 minute to 5 minutes; That's may mean a sale; Good pics, good description. 

View Time Conclusion:

If you are selling 3d assets with no scripting, if you can catch the attention of a viewer during 1 minute o 2, you may have a sale.

Here conclude the second part of the analysis. If I have time, I'll do a third part;)

I'll let you with links to our best selling assets, at least, to study what they make them more viewable/purchasable.